Cosmetics brand identity and packaging

Full brand identity and product packaging design for a premium alginate face mask line — from logo and visual language to production-ready packaging across multiple SKUs.

The challenge

Create a distinctive beauty brand identity that communicates natural ingredients, premium quality, and stands out on both physical shelves and digital marketplaces.

Constraints

Must feel premium yet approachable
Packaging must work across multiple SKU variants
Brand should translate across print, digital, and social media

What we built

Minimalist brand system built on botanical line art, muted teal palette, and serif typography. Delivered logo, monogram (VL), packaging templates for sachet and jar formats, product photography direction, and social media visual guidelines.

Tech stack

Brand Identity
Packaging Design
Art Direction
Photography

Results

Deliverables: Logo + Packaging + Guidelines
SKU variants: 3+ product lines
Style: Botanical minimalism

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