Insights
From the studio.
Practical notes on engineering, design, and the decisions behind digital products that last.
Engineering·2026-03-28·4 min
Multilingual belongs in the foundation, not the backlog
Retrofitting languages after launch costs three times more. We build for them from the start. Here's why — and how.
AI·2026-03-25·5 min
Where AI actually helps on the web (and where it doesn't)
Skip the chatbot demos. Here's where we've seen AI deliver real, measurable value in production.
Performance·2026-03-20·6 min
Three.js on your homepage and still passing Core Web Vitals
Rich 3D visuals and fast load times aren't mutually exclusive. Here's the architecture that makes both possible.